Posts Tagged ‘NovaMars Marketing’

Small Steps to CSR

February 16, 2017

NovaMars Marketing, authorized distributor of Professional Skin Care Formula by Dr. Alvin (PSCF) in Quezon Province has practice anew it’s sense of Corporate Socail Responsibility. Last February 9, 2017 ,  NovaMars  Marketing has open opportunity to two PWD’S to be part of PSCF family .


Unless someone like you cares a whole awful lot, nothing is going to get better. It's not. -Dr. Seuss

The following Question and answer brings a clearer idea of what CSR is all about.

What is CSR?

Lexicon defines Corporate Social Responsibility (CSR) as “is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.”

The definition given by Investopedia is “a corporation’s  initiatives to assess and take responsibility for the company’s effects on environmental and social wellbeing. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups.”

In Business Dictionary , it is ” A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources. See also corporate citizenship.”

The World Business Council for Sustainable Development sa publication netong  Making Good Business Sense by Lord Holme and Richard Watts wrote:
“Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.”

After having read all these definition we can surmise that CSR is an activity of a company or business organization’s that go beyond mere profit but take responsibility of welfare of it’s worker, community and environment in which it is existing. It is like being a good neighbor to where it is standing, hence CSR is also referred to as Corporate Citizenship.

How can CSR be practiced ?

According to intelligentHQ there are three areas where CSR can be implemented: (1) Environmental  (2) Philanthropic – (3) Ethical

For a small entrepreneur like NovaMars Marketing for example,  it chose to express it in area of Philanthropy. NovaMars to celebrate Valentine’s with a big heart has granted small business opportunity to two Persons With Disability.   Since, it is only starting, NovaMars Marketing has yet 2 beneficiaries :

1) Jhuyjhuy Escalora,  a lady on a wheelchair has been granted retailership for Professional Skin Care Formula by Dr. Alvin.



Jhuyjhuy was discovered to have a lump at one part of spinal chord when she was around 10 years old. This eventually made her incapable of walking and twisted her fingers.  But despite her disability she managed to learn how to cook, clean and do her own laundry.  Yet, like many PWD, Jhuyjhuy also wished to be able to support herself financially.  It is for this reason that NovaMars Marketing made her a retailer for Professional Skin Care Formula by Dr. Alvin, believing in the inspired words of
Robert M. Hensel:


2) George Belarmino,  is also granted an delivery service opportunity within sa Tiaong, Quezon. 


George's Delivery Service

Sir George Belarmino was born with disability to walk nor sit uprightly. But such is not an obstacle for him to work in order to provide for his family. He thought of a way to run the engine of tricycle through his hands alone.  Through that tricycle he was able to make a living by delivering vegetables and send students to and from school. It is in his strength and industry that inspired sa NovaMars Marketing to give a chance to increase his earning. Hence last Feb 13,2017 as a prelude to Valentine’s Day George was given the authority to deliver PSCF by Dr. Alvin to clients of NovaMars Marketing. When time comes that many will patronize him, he will be a reseller soon.


To this date the company is still looking for PWD that can be a retailer in Tayabas, Lucban, Mauban,  Real, General Nakar,  Panungkulan, Patnanugan, Polillo, Jomalig at Burdeos.   Sonia you know someone the area that was mentioned and you would like to help, please advise him/her to text :

For more details :

In this way you can also implement CSR in your own little way creating value with others… an advice given in The Feast Bay Area in one of their Talk Series during A Talk Series on Valentine’s Day:


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